Creating a window display need theme ,story and scheme.
THEME
A theme is a topic of the window presentation,
E.g. Swimwear window sand + palm trees + Blue = Beach
STORY
Start with a story based on a theme, versus starting with a theme alone.
Incorrect
E.g.
THEME ONLY :
Halloween :orange and black products
Valentines : red and pink products
Correct
STORY BASED ON THEME :
Halloween:"Sleepy Hallow''
Valentine : "Cupid's Mischievousness"
Scheme
Consider with your colour scheme ,material and prop needed. Use moodboard to visualize your story.